Cooking in the West

Cattle producers have two options as I see it. One is to bury our heads in the sand and keep doing what we have been doing and expecting a better result “next year,” and the other is to educate ourselves and do something proactively with the information we gain even if that course of action is uphill and painful. My favorite semi-retired ag journalist, the amazing Leesa Zalesky, and her co-author Diane (Henderson) Gumaer have written a book that every cattle producer needs to read at least twice. Their book is entitled “A Buck A Head.” The subtitle “The Beef Checkoff; Did Greed, Envy, and a Th...