The Ekalaka Eagle - Your Community Builder

In honor of National Beef Month, I have decided to rerun a branding etiquette column since I have had numerous requests to repeat it. One of the nicest compliments I have received is when readers have told me they have this column posted on their refrigerator or they have shared it with some of their branding crew. Sadly, as the population has become more removed from agriculture, there are many misconceptions about branding. Rather than being a gathering of neighbors to work together to get a big job done, it is often viewed by outsiders as a big party where people participate in a high ri...